Swinton Lions and Lionesses are delighted to announce a new partnership with Optimum Sport, which will become the official equipment supplier for both teams. This collaboration marks a significant step in ensuring Swinton’s squads have access to top-quality rugby gear, supporting their performance as they strive for success in the upcoming season.
Optimum Sport, a UK-based brand with a strong reputation in rugby, has been a leading provider of performance-driven sportswear and equipment for over 25 years. The company is renowned for its innovation, durability, and commitment to both grassroots and professional rugby. By partnering with Swinton, Optimum Sport continues its mission of supporting the growth of the game at all levels.
As part of this exciting collaboration, Optimum Sport will also become the official sponsor of the Swinton Lions Crossbar Challenge, adding an extra layer of excitement and engagement for fans on game days. Additionally, Optimum will sponsor Swinton Lionesses’ star player Beth Hayes, further reinforcing their commitment to supporting elite athletes within the club.
Kevin Hayes, Owner of Optimum Sport, expressed his enthusiasm about the partnership, stating:
“Optimum UK, being a well-established rugby brand, are delighted to support Swinton Lions and Lionesses. It’s clear that this is a club with huge ambition and a strong vision for the future. We are more than happy to be involved with them and help in any way we can to enable both teams to compete at the highest level. From supplying high-quality equipment to sponsoring the Crossbar Challenge and supporting a standout player like Beth Hayes, we’re proud to play a part in Swinton’s journey. We wish them all the best for the season ahead.”
Swinton Lions CEO Steve Wild also welcomed Optimum Sport on board, emphasizing the importance of the collaboration:
“We are thrilled to welcome Optimum Sport as our official equipment supplier and a key sponsor. Their reputation for quality and innovation in rugby is second to none, and this partnership represents a fantastic step forward for both our men’s and women’s teams. Optimum’s support for our club goes beyond equipment – their sponsorship of the Crossbar Challenge will be a fantastic addition for fans, and their backing of Beth Hayes further highlights their commitment to rugby league. We look forward to working together and seeing the benefits this brings to Swinton Lions and Lionesses.”
This partnership will ensure that both teams are equipped with high-performance gear that meets the demands of elite rugby while also enhancing the matchday experience for supporters.
For more information on Optimum Sport, visit www.optimumsport.com.
